360º engagement: Youth marketing with integrated social media campaign

The Client: CITB (Construction Industry Training Board)

The Project: I worked with CITB for a number of years on a variety of briefs across a couple of brand refreshes. This campaign was to raise awareness of the variety of careers available in construction in a way that engages with 14-19 year olds, to help make pre-GCSE and post-A level decisions about their future study and careers.

The Apprenticeships campaign delivered over 274,000 unique visits – a huge 182% of the target. The Attracting Talent strand of the camapign achieved 110% of target.

This project won a prestigious Transform Branding Award. I worked closely with the the CD and SD on the creative and design of the campaign creative.

Awards:
Transform Branding Awards 2014 – Silver award
DbA Design Effectiveness 2015 – Multichannel / Silver

What the client said:
“Wow! I love the fresh creative look to this work. What a difference it makes. Thank the creative team and art-workers very much for the hard work, this is really super.”
Fiona Wilson, CITB