Client: The University of Reading

The Project: This was part of 5 years of work that I led for the University of Reading, including student recruitment and their brand refresh. I have worked with a number of Universities on both student recruitment and branding projects. My role involved pitching and winning tenders (2013 and 2016), winning projects, team leadership, leading creative, art direction and developing award winning creative from in-depth brand strategy work.

The first year of this work led to a 17% increase in open day attendance. For the first time in its history, the Univesrity of Reading had to close applications to its open days. Applications for 2015-16 were up 23%, against a nationwide decline of c.2%. Reading zoomed into the top 10 universities in the Youth 100 – the UK’s top brands according to 3,500 18-24 year olds. This work for Reading won a couple of design and branding excellence and effectiveness awards including Transform and a coveted Gold Heist award.

Awards:
HEIST Awards 2015 – Best Student Recruitment Campaign – Gold
Transform Awards Europe 2015 – Best visual identity for a charity, NGO or NDFP – Silver
Transform Awards Europe 2015 – Best creative strategy – Bronze
Transform Awards Europe 2015 – Best implementation of a brand development project – Bronze
Transform Awards Europe 2017 – Best brand evolution – Bronze