Great Western Works, Swindon regeneration

Client: Forward Swindon

The Project: Swindon Borough Council recently commenced an ambitious regeneration plan for the town. At its heart is the Railway Heritage Quarter, offering a fresh take on regeneration, with historic buildings, with multiple uses, including commercial workspaces sitting alongside numerous cultural destinations such as the National Trust, Historic England and STEAM Museum.

I led the team to develop a new place brand including guidelines for the area – Great Western Works (GWW), as well as collateral and landing pages. Using these guidelines, we proceeded to work on Carriage Works, a sub-brand for the tech and innovation business hub within GWW. The umbrella brand and sub brand worked seamlessly together, setting the tone for numerous future GWW sub-brands to come during the regeneration programme. For Carriage Works, the team produced the initial leasing collateral, and set the tone for future materials.

What the client said: “From the outset the team demonstrated they were a cut above the competition. At interview we were bowled over by their passion, enthusiasm and ability to articulate our objectives for the project. I am pleased to say that Maj and his team followed through with the same level of passion and did everything they could to deliver, often to very tight timescales and with limited information. The Great Western Works brand is absolutely superb and sets the level of ambition we have for the Carriage Works regeneration. One key stakeholder, an influential local business leader, remarked that it is the best brand of its kind he has seen.

This is a positive reflection on the team – particularly Maj – who is so committed and engaged with what we are trying to achieve in Swindon.”
Paul Chamberlain,  Director of New Partnerships, Forward Swindon