About

Experience: With over 25 years in brand identity, marketing campaigns, and corporate communications, I’ve helped organisations find their voice, sharpen their presence, and  better define their narrative.

I’m an award-winning creative director who’s just as comfortable leading teams, advising at board level as I am in the design studio — shaping standout identities, managing large-scale rollouts, or leading teams to deliver across digital and integrated channels.

Whether working client-side, agency-side or in-house, I bring strategic clarity and creative rigour to every stage of the process — from naming and design systems to brand governance and multi-channel campaigns.

LinkedIn: Want the full story, (and a few nice things people have said)? It’s all here on LinkedIn.

Sectors: I’ve worked across B2B, B2C and the third sector — including education, property, arts and culture, central government, science and technology. Whether it’s housing and regeneration, healthcare, or national engagement campaigns, I help organisations connect with their audiences in relevant ways.

Approach: I believe great design has the power to transform everyday experiences — not just how things look, but  how they work, communicate, and connect with people. Combine that with clear thinking, strong relationships and a dose of curiosity, and you create work that’s both effective and enduring, and impactful.

Client-side / Agency-side: I’ve worked both sides of the table—client-side and agency-side, I’ve worked as part of teams, led agencies, and run departments. I’m collaborative by nature but commercially minded — and know how to balance creativity with delivery. These days, I work directly with organisations as a senior consultant, creative lead or project partner — shaping strategy and bringing design ideas to life.

After work: When I’m not working, you’ll probably find me hiking up a hill, wandering a gallery, or unwinding with a book in the Tate members’ room. (Still thinking about design, most likely.)