About

Experience: With over 25 years in brand identity, marketing campaigns, and corporate communications, I’ve helped organisations find their voice, sharpen their presence, and  better define their narrative.

I’m an award-winning creative director who’s just as comfortable leading teams, advising at board level as I am in the design studio – shaping standout identities, managing large-scale rollouts, or leading teams to deliver across digital and integrated channels.

Whether working client-side, agency-side or in-house, I bring strategic clarity and creative rigour to every stage of the process, from naming and design systems to brand governance and multi-channel campaigns.

LinkedIn: Want the full story, (and a few nice things people have said)? It’s all here on LinkedIn.

Sectors: I’ve worked across B2B, B2C and the third sector, including education, property, arts and culture, central government, science and technology, finance and law. Whether it’s housing and regeneration, healthcare, or national engagement campaigns, I help organisations connect with their audiences in relevant ways.

Approach: I believe great design has the power to transform everyday experiences, not just how things look, but  how they work, communicate, and connect with people. Combine that with clear thinking, strong relationships and a dose of curiosity, and you create work that’s both effective and enduring and impactful.

Client-side / Agency-side: I’ve worked both sides of the table, client-side and agency-side, I’ve worked as part of teams, led agencies, and run departments. I’m collaborative by nature but commercially minded and know how to balance creativity with delivery. These days, I work directly with organisations as a senior consultant, creative lead or project partner – shaping strategy and bringing design ideas to life.

After work: When I’m not working, you’ll probably find me hiking up a hill, wandering a gallery, or unwinding with a book in the Tate members’ room, still thinking about design, most likely.