Making science accessible

Client: NC3Rs

Services: Design, Production, Events, Merchandise, Digital Build, Social Media

The Project: The NC3Rs is a national organisation dedicated to Replacing, Refining and Reducing the use of animals in research and testing. Funded by government and the pharmaceutical sector, NC3Rs collaborates with scientists and organisations across the life sciences sector, nationally and internationally, including universities, industry, other research funders and regulatory authorities.

NC3Rs was my first client at the agency I was working with at the time. I directly helped increase the impact and accessibility of its brand communications, both on and offline. Working closely with the scientific marketing team, I brought new energy and transparency to communicating complex issues.

Key projects included the prestigious bi-annual research report and both printed and digital annual reports. My approach has been to make the information available in different media and formats: for example, the 2015 online interactive report includes a fully bespoke 1 page implementation, with dynamic HTML5, CSS3 animations, including, graphs, maps, infographics, photography and interactive milestones widget. All of these make it easy for audiences to engage with the information. The Research reviews have been well received by the scientific communities they serve.

What the clients said:
“Maj it has been a pleasure to work with you, you have understood us as an organisation and that has been reflected in the work.”
Vicky Robinson CEO

“Maj it’s been such fun to work with you over the years, thank you for everything you’ve done to help me with getting the look and feel right for the NC3Rs brand. It’s all the stronger for all the work you’ve done on it.”
Emma Stokes, Brand Manager